SAP Ariba Live is a huge event held in different cities around the world. Thousands of business men and women attend these events each year. For this project, I had to create a website that was modern and responsive. The previous site was five years old and in need of a complete overhaul from the UI to the code in expression engine—it was time to start anew. The main challenge was: How could I come up with a design that was new and innovative but at the same time still functional so the user could
understand how to get from point A to point B. This was a major issue because
even though the previous site was old and outdated, the users loved it because
they knew which path to take to get to their destination.
Finding the right solution
After two weeks of research into what our competition was doing and also looking at event websites from large companies I settled on a direction. I wanted to create a site that was very photo friendly—which would allow for beautiful imagery from the events and also white space to give the site room to breathe. I always start with sketches of
different layouts followed by wireframing and finally a full mockup of the design as
it would look on the web. I used a twelve-column grid with a gutter width of
It's a wrap
This was a fun and difficult project and the end result was a modern site that is fully responsive and also allows for UI sections to be updated and placed with ease in expression engine.